Sport Management
If you aspire to combine a passion for
The
A department that actively promotes diversity and social justice, the
Department faculty have significant experience working in the
There are currently more than 400 students in the undergraduate bachelor of science program. The department has a strong graduate program offering a Master of Science that is available on campus or online. Total graduate enrollment is approximately 70 students.
Mission Statement
By combining the principles of a business curriculum with an experiential-driven curriculum specific to the sports industry, we prepare students for employment and leadership in the various fields of sport management.
The Industry
The sports industry is an economic powerhouse. In the United States, its annual valuation exceeds $400 billion, and on a global scale, that figure surpasses $600 billion. Major sport events such as the Olympics, World Cup, and Super Bowl consistently rank among the most-watched television broadcasts, both domestically and internationally.
The industry's scope is far from static; it is a diversified and continually expanding field. Emerging sectors such as data analytics, social media marketing, sports gambling, streaming platforms, e-commerce, and jersey sponsorship are rapidly changing the industry.
Given this landscape, a degree in sport management from SUNY Cortland will equip students with the requisite knowledge, training, and practical experience to excel in the dynamic world of sport business. Career opportunities are abundant and varied, ranging from sports agency and ticket sales to public relations, event and facility management, information technology, game operations, marketing, and sponsorship sales. Furthermore, roles in intercollegiate and scholastic athletics offer rich avenues for professional growth.
Armed with a Sport Management degree from SUNY Cortland, you'll be well-positioned to navigate the complexities and seize the opportunities in this ever-evolving field.
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Clubs/Societies
The Sport Management Club at the State University of New York College at Cortland is comprised of sport management majors and minors and is the largest student-run club on campus. Supported by the Cortland Student Government Association, the Cortland Sport Management Club provides students with unique opportunities to work at and run sports-related events, travel on educational field trips to sports venues, hear from guest speakers who work in the sport business world, and gain additional valuable industry experience with their peers.
